Hat Labs is a startup studio.

We turn ideas into products that people want.
How we work

We believe great products exist at the intersection of vision and reality.

At Hat Labs, we work exclusively on ideas based on our experience as founders and builders. We aim to create products that are both indispensable and delightful. We know that nothing really matters until a product is in the hands of a user, so we optimize for shipping fast and learning.
About Us

We are experienced founders and company builders.

We have been around the block and learned, sometimes the hard way, how to build great products and companies. There is nothing we love more than getting an idea off the ground.

We grew our last company, GoSpotCheck, from (literally) a garage to a market leading software and AI company with over 150 employees and a customer base that included PepsiCo, Anheuser-Busch, Panera Bread, Beam Suntory, and hundreds of others. We sold the company to a strategic acquirer in 2020 and that organization, Form.com, is a global organization with 400+ employees and thousands of customers.

We also make investments in early stage companies via our investment group, 2nd & Fillmore.

Joey Alfano

Co-founder
LinkedIn

Sam Holloway

Co-founder
LinkedIn

Matt Talbot

Co-founder
LinkedIn